“小编推荐 
UNSW市场营销系主办，强烈推荐对市场分析、AI 和数据科学感兴趣的同学报名参加！这是一个将课堂知识应用于真实商业与社会问题、提升数据分析能力，并与全球高校学生交流合作的绝佳机会。”
The UNSW Marketing Analytics Hackathon 2026 is now open for registrations!
I’m delighted to share that the 2026 Marketing Analytics Hackathon, organised by the School of Marketing at UNSW Sydney, is now live.
This year’s challenge, “Winning Hearts Faster: What Drives Lender Decisions in Prosocial Crowdfunding?”, invites students to analyse real-world lending data from Kiva, a global nonprofit crowdfunding platform, to investigate how persuasive communication and loan characteristics influence funding outcomes in resource-constrained communities.
The Hackathon provides students with an opportunity to:
Apply marketing analytics, AI, and data science to a real-world social impact problem.
Collaborate in teams of 2–5 students.
Compete in an international event with peers from around the world.
Present their work to academics and industry experts.
Last year’s competition attracted 38 teams from 20 universities across 8 countries, involving 122 students, and we’re excited to welcome even more participants this year.
Registration closes: 16 August 2026
More information: MA Hackathon | UNSW Sydney
Thank you in advance for helping us spread the word! We look forward to seeing students from around the world tackle this year’s challenge.